Search results for "Direct marketing"
showing 7 items of 7 documents
Impact of European Data Protection Reform on direct marketing
2019
This study explored the influence of the legislation adopted under the EU Data Protection Reform on the direct marketing. Since the introduction of the previous data protection legislation, the amount of data collected, processed and stored has grown exponentially, resulting in the increased risk to the data security of an individual. Thereby, introduction of new rules is a necessity in order to achieve proper execution of data subject’s rights in the digital age and create efficient and simplified rules for the companies to apply. Direct marketing is based on the actions connected to personal information – data is gathered via cookies, stored for the purposes of communication and analyzed …
Integrētā mārketinga komunikācija: Promocijas darba (monogrāfija) kopsavilkums
2016
Elektroniskā versija nesatur pielikumus
The impact of television dependency on teleshopping adoption
2008
PurposeTo analyse key drivers of television dependency and its impact on teleshopping adoption.Design/methodology/approachThe applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, television exposure and television affinity on television dependency is analysed together with behavioural changes deriving from television dependency (willingness to teleshopping).FindingsData analysis shows that the media dependency scale needs to be adapted to the Spanish market and Spanish televiewers show intermediate levels of television dependency. Dependent televiewers are mainly mature, feel high‐television affinity and have high levels of exposure as tel…
The rural tourism as development opportunity of farms. The case of direct sales in Siciliy
2014
Tourism has an important role modifying rural communities in their environmental, economic, social and cultural structures, processes and dynamics. In thi s context rural tourism plays a primary role becaus e it is not the rural product that reaches the consumer in the purchase point, but it is the consumer (tourist ) that has to move towards tourist destination to enjoy the pr oduct. So, the aim of this study is to analyse how the opportunities created by the rural tourism can repr esent a vector to promote the growth of farms and territory. Specifically, through a telephone survey conducted among the Sicilian entrepreneurs which j oin to the national network Campagna Amica, it has been an…
Web‐based national tourism promotion in the Mediterranean area
2005
The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.
The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
2013
Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers’ preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market…
Survey of Italian Pediatricians on awareness, experiences and beliefs regarding direct-to-consumer genetic testing in minors
2022

 Background: Our study wanted to assess Italian pediatricians’ awareness, experience and beliefs regarding directto-consumer (DTC) genetic tests (GT) in minors, with a focus on those for predisposition to complex disease, lyfestyle, athletic ability and other inborn talents.
 Methods: A 28-item questionnaire was administered through the SurveyMonkey® web platform to the 9,086 members of the Italian Society of Pediatrics for which a valid email address was available. The survey was opened from April through November 2017. Statistical analyses were performed using the Graphpad software package.
 Results: 36.2% of the 442 respondents were aware of DTC-GT, but only 23.1% of them…